How to Start a Travel Blog in 10 Simple Steps

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So you want to start a travel blog. Awesome!

Travel blogs can be a great source of inspiration, and can be a great way to document an epic adventure or travel-filled lifestyle.

But there are thousands — no, more like MILLIONS — of travel blogs out there on the Internet.

So if you want to start a travel blog that will LAST and not just fizzle out, you want to make sure to do it right from the beginning.

How to Start a Travel Blog in 10 Simple Steps

1. Choose a name

One of the most difficult parts about starting a travel blog is naming it. You want something that represents you or your travel style; something that's catchy that people will remember; and something not too long or cumbersome to type out.

But of course it also has to be something web-friendly, and you need to find an associated domain name that's not taken (THIS is really the challenge!).

My blog's name comes from a favorite Tolkien quote of mine.

Before you worry about that, though, brainstorm some ideas. Spend a few days thinking, jotting names down in your phone or in a journal or, hell, even on napkins as the ideas come to you. Run a few past friends and family members — remember that this name will represent you online for as long as your blog exists, and that means on social media, too.

Once you have a handful of ideas, start poking around to see if you can find a domain name that's free — use a site like NameCheap to search for open domains quickly. I'll be honest — a lot of your “typical” travel-related domain names will already be taken, so that's why it's good to have quite a few ideas when you start.

2. Buy a domain and web hosting

Once you settle on your blog name and have determined that the domain you want is available, now it's time to take the plunge! If at any point you plan to take blogging seriously (i.e. you're not just going to be writing it for Mom), then investing in a self-hosted website from the beginning is worth it. You CAN start out with a free site on WordPress or Blogger, but if you want to migrate it later it's a lot of hassle (believe me, I've done it!).

So let's just get the domain and web hosting now.

I tend to recommend Bluehost* to new bloggers — it's who I purchased my domain from and used to host all my sites for more than 4 years (and I still use them to host 3 smaller sites).

This is a good bet for a newer website since Bluehost's prices are low, their support is usually helpful, and their cPanel (your behind-the-scenes access to your site) it pretty easy to figure out. Signing up is easy, too, and their hosting packages are a lot more affordable than you probably think.

The first step is to choose your hosting package. Bluehost's “Starter” package is incredibly cheap ($7-$8 per month, though it's often on sale for less), though I would recommend the “Plus” package. At $10-$12 per month for 12 months, it's still affordable, but gives you unlimited website space.

Next you'll claim your domain! Your domain is the actual web address for your site, and you get one domain free with your hosting at Bluehost. You could purchase your domain separately (like at NameCheap), but since you get a free domain with hosting at Bluehost, you may as well just get your first domain through them, too.


Lastly, you'll fill out your account and billing info, as well as choose add-ons to your package. You can choose to pay for 12, 24, or 36 months at a time, and can add on everything from site security to Gmail integration.

*Note: Bluehost is fine for new websites, but if you suddenly get Internet famous, you may start to find issues with a shared host like Bluehost. I now host my blog on Performance Foundry, which is managed WordPress hosting. It's much more expensive, though, and I would only recommend going with a host like PF once you decide to stick with the whole blogging thing since it's an investment. I AM an affiliate for Bluehost, however I'm recommending them because that's who I used to host this site for years.

3. Install WordPress

Once you fill out all the relevant info at Bluehost and get your account set up, it's time to install WordPress! WordPress is by far the most popular blogging platform currently in use on the Internet (seriously, look at all these big names who use it), and Bluehost makes it very easy to install. You just click the icon in your cPanel, choose the domain you want to install it on, and you're ready to go.

WordPress on Bluehost

(Most hosts have a very similar process to install WordPress on a new website.)

After you install WordPress, you'll be directed to your log in URL (usually with your username and password. Logging in here will take you to your WordPress Dashboard, and it's from there that the blogging magic will happen. (You won't really be using your Bluehost cPanel from here on.)

4. Decide on a theme

The next challenge comes in the form of deciding what you want your site to look like. WordPress will set you up with a generic free theme, but you definitely can (and should) change this to make it more personalized.

While you may not feel like dropping more money on your fledgling site after just having paid for web hosting, I would urge you to consider it — putting money in to your site NOW, at the beginning, will be worth it in the long run.

Great places to search for themes include:

When looking for a theme, obviously pay attention to what looks visually appealing to you. But also keep in mind that your theme should be responsive (i.e. able to be used on all web browsers AND on tablets and smartphones) and should be easy for readers to navigate.


It will probably take some time for you to decide on a theme, install it (to do so, in your WordPress Dashboard just go to Appearance > Themes > Add New), and get it looking how you want it to. Spend time on this now, though, so you can focus on the fun stuff (like actually writing) later.

(If you're curious, I'm currently using a completely custom-built theme. But previously I was using a theme called Simple Mag that I purchased through Theme Forest.)

5. Make a kick-ass “About” page

Once your site is looking snazzy, the first thing you should write is your “About” page.

I'm a firm believer that, when it comes to blogs, people follow people. So you want to make sure that you showcase your personality in a creative way that will make people WANT to follow you. Write up a kick-ass “About Me” page, and fill it with photos and all the personal stuff people will want to know about you. Put a link to this (along with another photo of you) in your blog's sidebar, near the top of your page so new visitors to your blog can find it right away.

Check out my About Me page for an example.

People follow people

People also seem to like my Travel Timeline that I have nested under my About page.

6. Write some killer content

Next up: the meat of your blog. CONTENT!

Content is king. Or, so they say. I would actually argue that *quality content* is king. You can have a ton of content on your blog, but if it's not good, people aren't going to read it. And if nobody but your mom reads your blog… well, you won't be motivated to keep up with it for very long.

So how do you make your content “good”? Practice, practice, practice. Write, and write A LOT. Especially when you're just starting out, the more you write, the better. When I was first trying to grow my blog, I was posting 7 days a week.

Here are a bunch of things you can post on a travel blog:

  • Travel guides/tips
  • Inspirational posts
  • Photo essays
  • Personal stories/strong opinions
  • Posts about budgeting/saving money
  • Long-form narratives
  • Packing lists
  • You travel plans/dream destinations
  • Interviews with other travelers

The more you write, the quicker you'll find your blogging voice and be able to let your personality shine through in your posts (which is key to building an audience). Write posts that YOU personally would want to read, and don't be afraid to mix it up.

6.1 Learn about SEO

You'll also want to work smart from the beginning, especially if your plan is to turn your blog into a business. You'll want to start getting a handle on SEO (search engine optimization) from Day 1.

SEO can seem really confusing at first, but the basic tenant is to write useful content on topics that people might search for on a search engine like Google. There are things like keywords involved, but basically you want to try to answer questions or solve problems for your readers.

A good place to start with basic SEO is Make Traffic Happen (they also have a great Facebook group).

7. Share on social media

Once you've got your blog rolling, the next step is to tackle social media. Once you've settled on a name for your blog, create a Facebook page and claim a Twitter handle. (Other popular social networks for travel bloggers include Instagram, and Pinterest, but it's fine if you just focus on the two “biggies” at first.)

When considering usernames, try to make these as close to your blog's name as possible so that people can find you easily (for example, my blog is called A Dangerous Business, and I'm @DangerousBiz on almost every social network).

Social media is basically free marketing for you and your blog, so you don't want to ignore it. Growing your audiences and interacting with them will drive traffic to your website – plus it's fun to interact with people interested in the same sorts of things that you are.

Social media

There are a bunch of tools out there to help manage your social sharing. Some of my favorites include:

CoSchedule — This integrates with your blog and allows you to schedule social updates before you publish new posts. For example, before I publish a new post, I use CoSchedule to schedule a tweet and Facebook share for right after my post publishes, and then also schedule a few more tweets to be shared throughout the next week.

Buffer — A good scheduling tool that allows you to share your content as well as other people's and to schedule posts to be shared when you aren't online.

Edgar — Like Buffer, but this one allows you to curate a library of different content separated into categories. The content is saved forever in the app and gets cycled through automatically — meaning you don't have to constantly think about adding new updates like you do with Buffer.

8. Read other blogs

As a blogger — and especially as a newer blogger — you should be reading other blogs. Travel blogs, lifestyle blogs, any blogs that you're interested in. Not only will reading more make your own writing better, but you'll also be able to see what other bloggers are doing creatively.

Communities automatically spring up around different blogging niches, and these are nice to be a part of, too. The travel blogging community can be really helpful when you have questions about anything from WordPress plugins to the best place to get pizza in Rome.

9. Write a guest post / get interviewed

A great way to grow your audience organically is to write some guest posts for other blogs, get interviewed, or participate in collaborative posts. Basically anything to get your name, brand, and voice out there. Since you should be reading other blogs anyway, approach those bloggers first to ask about guest posting or interview opportunities.

And you don't have to JUST pitch other travel blogs. If you have a favorite lifestyle or fashion blog and feel like you could write an awesome relevant post for them, pitch those, too!

10. Repeat steps 6-9 over and over

Rinse and repeat. The work of a travel blogger is never done — you have to constantly be writing, creating, sharing, and branching out in order to have a successful travel blog.

I won't lie: it takes a LOT of time and a lot of commitment.

But, after more than 5 years of blogging, I can tell you that it's absolutely worth it!

BONUS step: Take a course

This post outlines how to start a travel blog. But if you reeeeallllly want to dive in and get some in-depth tips on what to do with your blog after you create it, you should consider taking a course.

The major travel blogging course on the market right now is The Business of Blogging by Nomadic Matt, one of the most successful travel bloggers in the world. He runs Superstar Blogging, which offers courses in blogging, travel writing, travel photography, and travel videos.

What else do you want to know about starting a travel blog?

"It's a dangerous business, going out your door. You step onto the road, and, if you don't keep your feet, there's no telling where you might get swept off to." - JRR Tolkien

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53 Comments on “How to Start a Travel Blog in 10 Simple Steps

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  1. I first want to say that I’m a huge fan of your blog and that this post was absolutely amazing and very much needed! :), I have a question about investing in better-developed themes. I was just wondering why you recommend to make a big purchase when you’re just starting out.. I don’t know how\where my blog will evolve to in the future so I don’t know what I would need in order to prep for that. Also, I don’t want to make a big purchase and not be able to get the most out of it already as a newbie. Eg. purchasing a theme that would showcase heavily beautiful photography, but not having any photo-taking skills\means at this point. I’m definitely about planning and making decisions with the future in mind, but I also don’t want to bite off more than I can chew as a beginner. What do you recommend I should do? …Sorry for bombarding you with this one ๐Ÿ™‚ haha

      Well, I wrote this post for people who definitely KNOW that they want to start a serious blog. And if you’re going to invest in buying a domain name and hosting and all of that starting out, why not spend an extra $50 to get a theme that you really like? Paid-for themes usually come with really great support, which can be helpful if it’s your first website.

      You certainly don’t HAVE to purchase a theme, though – I linked to some free WordPress themes, too. I just figure… if you’re investing money in your blog at the beginning, you should have something more than a generic WordPress theme. ๐Ÿ™‚

    Excellent resource you’ve written here. After five years of blogging and clearly a ton of work, have you found travel blogging to be financially profitable?

      Thanks, Laura! And yes, I do make money from blogging and from work tangentially-related to my blog (i.e. freelance travel writing).

    I’ve always enjoyed reading your tips Amanda as you’ve always been very generous with your time and advice. Thanks for sharing!

      My pleasure, Victoria! ๐Ÿ™‚

    Great tips Amanda, Thanks for sharing!:)

      Of course! Hope you found the post useful!

    Love this! I’m not exactly new to blogging (as I’ve had a blog in one form or another since Xanga was the big name in blogs!!), but I completely rebranded my blog into a travel blog last May. You’re SO right that a travel blogger’s work is never done. But I absolutely love every minute of my travels, writing, blogging, and taking pictures, so that huge time commitment is totally worth it for me. Your blog was one of the first that I read when I decided to switch from general/lifestyle into just travel–I love A Dangerous Business, and you and your blog have been incredibly inspirational to me as I learn the ups and downs of travel blogging! ๐Ÿ™‚

      Aww thanks, Natalie! I’m glad you’ve found some inspiration here, and that you’re loving every minute of blogging!

    Is it really important to be on wordpress? Like my blog is on blogger and I have made it look good. Don’t you think good content and photographs matter more than the blogging platform?

      I do definitely think that the content matters most. I just find WordPress easier to use – it’s just personal preference!

    I wish I had read this last year before I started my blog. I think a lot of people are deterred by the fact that I’m still on blogger.

    That being said, I didn’t know an iota about blogging, graphic design, coding, photo editing before I started. Now that I’ve learned so much and put so much into my blog I can’t walk away from it ๐Ÿ™

    Excellent tips though. And the time commitment. Ouch!

      Lots of bloggers have great blogs on Blogger! But having your own domain name really does make a difference – you could always migrate over if you really wanted to!

    This is such a great post for all those wanting to start a travel blog! I have been travel blogging since 2010 and it has been a fantastic journey thus far! Though it requires hard work, patience and immense dedication to keep it running but I am loving it and living my dream!

      Awesome to hear, Arti! It DOES require a lot of dedication, but I also think it’s totally worth it!

    I needed this about a year and a half ago! I’ll definitely be sharing this with some friends. Thanks for sharing!

    Happy travels ๐Ÿ™‚

      Feel free to share away, Lauren! ๐Ÿ™‚

    Hi Amanda,

    Thanks for these tips. I am always afraid to ‘overpost’ on social media.
    I am considering to take your course. Still have a few days to decide ๐Ÿ™‚


      Social media can indeed be tricky! I do give some tips in my course during the social media week. But, basically, posting 1-3 times per days on Facebook is fine, and you can share a lot more on Twitter since the “life” of a tweet is very short!

    Thank you for the tips Amanda! I started researching and producing my blog a few months ago and just recently started writing content for it about a month ago. I feel a bit overwhelmed with social media best practices and really liked your advice and links about social media. Thank you for sharing!

      When it comes to social media, figure out which one or two networks you enjoy the most, and just focus on those at first. No need to stress yourself out about it!

    Thank you Amanda. I am a newbie and lots to learn. BTW, in step 3, can i replace wordpress with blogspot? I ‘m currently using blogspot

      Yes, you can also use your own domain with Blogger, but I’m not sure of the steps you need to take in order to do that!

    Great post! I’m still on the content creating part, but it’s nice to see the community growing up everyday. ๐Ÿ™‚

      Keep at it! The content creation part is definitely the the toughest (but probably most important) part!

    I started my blog about 8 months ago, and I think that these are some really great tips. I have followed most of them except for tip 9, which I think is a great way to get your name out there. Awesome job with this post! I look forward to reading more of your content.

      Thanks Alex! And good luck with your blog!

    Started mine a few months ago and couldn’t agree more! Might need to check out BlueHost though because right now I’m only using WordPress’ free platform.

      Going self-hosted is a big step, but if you want to be serious about blogging it’s the way to go! You have soooo much more control over your site when you own the domain name!

        Ahh I’m dreading the move to self-hosted because computers are just so hard! I might as well be reading Chinese. It’s my resolution ๐Ÿ˜‰ The hosting, not learning Chinese…

          Haha, oh believe me, I feel your pain! (It’s part of the reason why I suggest just going the self-hosted route from the beginning!)

          If you need some help switching over, Chris from is amazing and can basically do it all for you for a really reasonable price!

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