How I Make Money as a Travel Blogger in 2023

Last updated on:
Some posts on this site contain affiliate links, meaning if you book or buy something through one of these links, I may earn a small commission. Read the full disclosure policy here.

I'm going to be completely honest here: I sometimes avoid telling people that I'm a travel blogger when I first meet them.

This isn't because I'm ashamed of what I do, or because I try to keep it a secret. I just hate the inevitable follow-up question that always comes whenever I tell someone that I blog as a career.

It's the number one question I get as a travel blogger:

“How do you make money doing that?”

Sometimes it's phrased more delicately. Like, “Sooo… you, like, make a living doing that?”

Sometimes it's much more blunt, like, “How much do you make doing that?”

To be honest, I sometimes want to tell people that it's none of their business. I don't go around asking my accountant or nurse or teacher friends how THEY make money, or what their paychecks look like.

But I get it. My “job” is an unconventional one, and people are curious.

So my short answer is, yes, I make a living doing what I do. But as for the larger question of HOW I make that living, the answer is not so short or simple.

Up until late 2015, I almost always had some sort of steady income coming in along with what I was making from my blog and other related side-gigs. When I started blogging, I was working full-time at a newspaper as a copy/layout editor. Then I was in grad school working as a graduate assistant and freelance writing and editing on the side. And after that, I was working part-time for a social media startup.

Amanda in Solitaire, Namibia
Just another day at the office.

It wasn't until late 2015 that I decided I was comfortable enough to leave behind the safety net of a steady paycheck to fully work for myself.

Though even that is a bit misleading. When I say “work for myself,” I mean that I am fully in charge of how I make money. I get to choose how I monetize both of my sites and which projects to say yes to, and in most cases get to set my own rates. But I still sometimes work for other brands and companies, and make money in ways that aren't “traditional.”

To fully answer the question of how I make money as a travel blogger, I have to write you a list.

I don't make money in just one way. In fact, the thing I've learned from building this sort of career is that it's important to make money from a variety of sources, in case one of them suddenly dries up. (Or, you know, in case your entire industry shuts down for a while due to a worldwide crisis. Ahem.) Diversification is the name of the game.

How I make money as a Travel Blogger in 2023

In order to give you a true overview of my income streams, I made this nifty pie chart to show you how my income broke down in 2022.

At this point, I run two websites that make money: this site, A Dangerous Business, which I started back in 2010; and Cleveland Traveler, which is a niche site about Cleveland, Ohio, that I started in 2019. I report all of my income together, as I'm the only owner of both sites.

Here's a look at how my income broke down in 2022:

2022 income breakdown

This pie graph of mine is always changing, since the ways I approach my business are always changing. For example, back in 2017, advertising only made up 29% of my income. I was selling more courses (10% of my income), doing more freelance writing, and posting more sponsored content.

These days, I'm trying to work smarter, not harder. I've dropped most of the low-paying freelance writing work I was doing, and am very picky about the sponsored work I do now. My passive income streams are strong, and so I spend more of my own money to travel these days. Meaning when I take on paid campaigns, it's because I really want to do them!

Amanda at Ait Benhaddou
Worth it.

(And, PS, these income charts never tell the whole story. It costs money to run a business – especially when you're in the business of traveling! My monthly expenses in a “normal year” usually tally in the $2500-$5000 range when you add up website/business expenses and travel expenses, but can sometimes be higher if it's a big travel month.)

To get a better idea of how this all shakes out, here's a more detailed look at all these different income streams:

1. Advertising

In 2017, I signed up for Mediavine, an ad network that now places all the advertisements you see on this site. I was unsure about doing this (would the ads look awful? would people stop reading my site because they hated them?), but in the end it was by far the best business decision I've ever made.

I've been producing content on this site free-of-charge since 2010, and I won't apologize for wanting to be paid for all that work. Adding ads to the site was the easiest, least-intrusive way to do that (and still keep everything around here free for people to read!).

My second site qualified for ads at the end of 2019, and so Cleveland Traveler is also monetized with ads now, and it's the main way that site earns income.

How much? Ad earnings were down slightly in 2022 when compared to 2021, but that was expected, as ad rates were absolutely bonkers in 2021. On average, I made about $12,000 per month from ads in 2022 (though of course some months are better/worse than others).

2. Affiliate sales

I've worked hard in the last couple of years to increase the amount of money I make passively each month. And one of the best way to earn passive income is through affiliate sales – which basically means that I often earn a commission if you click through to something you see linked on this site and buy or book it. It doesn't cost you anything extra, but it's a steady income stream for me.

Over the past few years, I've been growing the amount of affiliate links on my site, and have happily seen an increase in sales, too. While I used to rely heavily on Amazon links (like in all my packing posts) to recommend products that I use and love, I make more now through recommending hotels, tours, tickets, and other items through other affiliate platforms and programs.

I only recommend things when they are relevant and fit in naturally with the content I'm writing – and I only recommend things that I have tried or would personally spend money on myself.

How much? The amount of passive affiliate income I make varies depending on the time of year, and travel is still down from where it was in 2019. That being said, I still averaged around $4400 per month from affiliate sales in 2022, which is an improvement from 2021, mostly thanks to me being more strategic about adding valuable affiliate links to my content.

Amanda in Ireland in the rain
For example, head over to my Ireland packing list, where I tell you about all the gear I used there!

3. Paid campaigns

As this industry evolves, brands and destinations have started to hire people like me to promote them. Contrary to popular belief, these campaigns do NOT mean that someone is paying me to spread or promote a specific message.

During a paid campaign, there are clear marketing goals defined (like maybe brand awareness, or promoting a new offering), and a certain amount of contracted deliverables (like a specific amount of blog posts, photos, social media posts, etc.). I NEVER promise positive coverage, and usually have complete freedom in what I want to write about and how.

These campaigns are usually well-paid, but I don't do very many of them throughout the year because they are a TON of work. Like, we're talking at least 12-hour days during the campaign, and then days or weeks of work after the trip in order to complete all the deliverables.

I did 6 paid campaigns that involved travel in 2021, and just 4 paid campaigns in 2022 (my goal is usually one big campaign per quarter!). These made up 8% of my total income in 2022.

How much? When I do this kind of work, it can pay anywhere from $2,500-$10,000 per campaign, depending on the length and deliverables. (Some creators make much more, but those are the average rates I've personally been paid.)

Avalon Waterways cruise
Sometimes these campaigns take me to places like this! (The Danube River in Europe)

(For more about this sort of work, check out my Work With Me page.)

4. Sponsored content

Branded content is essentially another form of advertising or advertorial content. But I count it separately since it's not passive income – when I run sponsored posts or participate in a sponsored social media campaign, I write 100% of the content myself.

I’m really picky about what branded content I will agree to run these days (my audience always comes first!!), and turn 99% of it down. In fact, in 2022, it accounted for a really tiny portion of my income (just a little over 1%!), and I only said yes to the jobs that I was really passionate about.

Sponsored content can take various different forms on different websites, but most of my sponsored work in 2022 was actually on my social channels. This included a couple destination branded Twitter chats, some sponsored TikTok work, and an Instagram campaign with a travel insurance brand.

How much? This one varies a lot, since it totally depends on what kind of offers I get each month (and which of those offers I accept – which isn't many). I purposefully set my prices pretty high. In 2022, if you average it out, I made just over $260 per month – but actually only did a handful of sponsored things on my social channels.

5. Other

The “other” category in my income breakdown consists of a lot of random things; things like course sales, product sales, consulting/speaking, photo licensing, etc. I don't make a ton doing any of these things, but they still factor in to my overall income.

a. Social media

In 2022, content creators were briefly able to earn money from Facebook and Instagram for posting certain types of engaging content. I got invited to these “bonus” programs on a couple of my social accounts, and made a bit of extra cash each month by mostly posting Reels.

I actually enjoyed the creative challenge of making more video content, but sadly they ended these bonus programs in 2023.

How much? I didn't make a ton – usually it was $100-$200 per month on each social channel. But it was still a little boost in income!

c. Product sales

I started selling some physical products on Cleveland Traveler in 2020, and also usually make a little bit of money each year selling photo prints in my Smugmug shop (here are all my most popular images, in case you're curious).

In 2022, I also launched a Gumroad shop to sell printable versions of some of my more popular road trip itineraries, and that turned out to be a nice little pursuit that I'm planning to expand in 2023.

How much? It's still a really small amount, only averaging about $150 per month in 2022. But some owned-product sales are better than none!

Gumroad storefront
My Gumroad storefront

d. Consulting/speaking

I did two speaking gigs in 2022 – one in-person at TravelCon, and another for an online webinar. This is not a huge money-maker for me, but I AM available for speaking or consulting if anyone is interested! (I often speak about affiliate marketing.)

How much: It really depends on the project or event!

e. Course sales

I launched my first course in 2015 and my second in 2017. They were originally sold through Travel Blog Success, but moved over to Teachable in 2018.

You can check out my courses here:

Blogging courses

How much? Only a few hundred dollars in 2022. My to-do list actually includes converting these to ebooks this year.

So how much DO I make as a blogger? 2021 was a surprisingly good year after the garbage fire of 2020; I didn't know if it was realistic to expect to make more in 2022. But, I still managed to have my most successful year ever in 2022!

I won't share exact numbers with you, but I made into the multiple 6-figures in 2022. (That's of course before factoring in business expenses, travel expenses, and taxes, which can reach into the thousands each month.)

And I don't share this to brag. Rather, I share it to prove that this is definitely a viable, successful, full-time career for me.

I do want to point out, though, that the ways I've decided to monetize my site and make income are not necessarily the ways that all other bloggers/content creators go about it. Blogging is a relatively new field as far as careers go, so there's no “one size fits all” way to go about making money.

There's also no guarantee that another blogger who tried to make money in the exact same ways would have the same amount of success. I'm very lucky that I've been able to turn what started out as a hobby into my career, but it's taken a lot of time and patience – my blog turned 13 this year!!

If you're thinking about starting a travel blog, just know that you have to be in it for the long haul; success (and money) definitely does not come overnight, and I still work incredibly hard each and every week to keep learning and growing.

READ NEXT: Turning a Blog into a Business: 7 Things I Did Right

Did I cover all your burning questions? What else do you want to know about what I do?

Pin it for later:

"It's a dangerous business, going out your door. You step onto the road, and, if you don't keep your feet, there's no telling where you might get swept off to." - JRR Tolkien

Join the ADB Community!
Sign up here to get exclusive travel tips, deals, and other inspiring goodies delivered to your inbox.

95 Comments on “How I Make Money as a Travel Blogger in 2023

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Hi Amanda!

    I am interested in your affiliate marketing course- is the information general and applicable for bloggers in any country or more geared to specific strategies that you have used in the USA or with American companies?

      The course is geared towards travel bloggers anywhere. I obviously am in the US, but most of the programs I recommend are international, and the strategies are applicable no matter where you live!

    I always find this post interesting.

    I think, as you’ve said yourself, you’re very lucky to still be making so much money from your blog & not doing a bunch of freelance work too this last year. I can’t even begin to imagine how stressful this year has been.

    I see a lot of people I considered to be within the bigger bloggers diversifying more or using their former qualifications to make money during this weird time.

      Yup, definitely lucky! My usual affiliate income disappeared for a little while in 2020, but I was still able to make money in some other ways, and wasn’t hit nearly as hard as some others I know. All the US content I’ve worked on over the years really helped me get through the past year! And here’s hoping 2021 is better for everyone.

    It’s a lot of hard work to get your blog producing passive income to that amount. I commend you Amanda on that because it is not easy. You probably have a lot on your plate already but have you considered starting a YouTube channel or a podcast. That could be another income stream for you.

      I have a YouTube channel, but I don’t have the time to dedicate to it to really grow it. Plus, in the travel industry, the people doing well either focus on a blog OR YouTube, but it’s really tough to be successful with both! As for a podcast, it’s not something I’ve really considered yet.

    Thanks for sharing this post, this is a boost for those who want to start a career in blogging. appreciate your good work

    very honest post. i think blogging is like any other career, some make it, some don’t

      Very true. And in this industry where the majority of people will quit after a couple years, part of success is just sticking it out!

    Thank you for such a nice article. We have also started our travel blog, and was looking for various ways to monetize it. Do you think writing ebooks will make a good profit?

      It will of course depend on the topic(s), pricing, and your audience, but yes, ebooks are another good way to monetize a website!

    Thank you Amanda! I hope to make money at this one of these days. I keep plugging along – we’ll see! I appreciate the information!

    Amanda thank you so much for writing this – its fascinating. We have a blog but no traffic – and see our blog more as an SEO tool than an income generator but the insights you share here are real eye openers.

    The ads don’t bother me at all. How do you start affiliate sales? How do you approach businesses you want to partner with. This is such a great article and tool. I’ve greatly enjoyed exploring your site and look forward to your future adventures and relatable posts!

      This is a good reminder than I need to update this post this year! Affiliate sales often go hand-in-hand with certain types of traffic; I started recommending products that I use and love, that would help my readers. And the same goes for businesses I wanted to partner with; it’s always about what YOU can do for THEM, and showing how the relationship would be mutually beneficial.

    Affiliate marketing is no doubt the main source of income for bloggers, but what about google adsense how many visitors I must have on my blog to become adsense approved??? Do i have another option??

      Advertising is actually my main source of income now! I’m with an ad network called Mediavine; they require 25,000 sessions per month on your site. But I don’t believe Adsense has any traffic minimums – you just have to apply and get approved by Google.

    Hi Amanda! I just came across your website for the first time. I think it’s fabulous! I too am a travel junkie, but also an avid photographer – thus I consider myself a travel photographer (currently 100% self-funded 😉 I’ve had my website/blog/portfolio up and running for about two years now, but I am struggling with the direction I want to take it. I’m realizing, as you said, that any income I make will largely need to come from multiple sources. I’m curious as to how you got started working with destination/tourism boards and what that process looks like.

      I pitched my very first tour collaboration way back in 2011, a little over a year after I started my blog. And as my audience grew, I became more confident in what I could offer to destinations, and began pitching more partnerships to destinations I was already planning to visit, and companies I wanted to work with. It’s trickier these days because the market is much more saturated than it was 5 years ago. Now it’s more about strong audience match and the value you can offer a brand/destination. (And these days a lot of people pitch me!)

      I have a whole course about travel partnerships if you might like to check it out:

    Great blog it’s interesting to know about the income of bloggers and how they earn their living. for making carrier in this field one must require a lot of patience and hard work and constant effort. Thanks for sharing this post with transparency.

    Eye-opening and inspiring Amanda. Thanks for sharing more of what you do, and especially of breaking down the detail of how you bring home the bacon. Great info for fellow bloggers.


      It could look very different next year, but I’m happy to share what works and what doesn’t for my business!

As Seen On

As Seen OnAs Seen OnAs Seen OnAs Seen OnAs Seen OnAs Seen OnAs Seen OnAs Seen On